Triller Strikes Music Licensing Deal With Publishers | Billboard
"Music is foundational to Triller's platform," says National Music Publishers' Association president and CEO David Israelite.
Short-form video app Triller has come to an agreement with the National Music Publishers' Association (NMPA) on behalf of its members, compensating its network of publishers and songwriters when their songs are used in videos on the platform.
"NMPA is pleased to have come to an agreement with Triller to account for the past use of songs as well as a forward-looking license for our eligible independent publisher members," NMPA president and CEO David Israelite said in a statement shared with Billboard. "Music is foundational to Triller's platform and it is essential that the songwriters who create that music are paid for their contributions to the Triller experience."
"Music and video offer limitless potential to social media platforms, however compensating songwriters must be a primary consideration, not an afterthought," he continued. "Triller has recognized the importance of music creators and made a positive step forward by coming to this partnership."