NMPA AND TWITCH ANNOUNCE AGREEMENT
WASHINGTON, D.C. – The National Music Publishers’ Association (NMPA) and Twitch today announced an agreement to work together to build productive partnerships between the service and music publishers.
The deal paves the way for the economics of new gaming models to increase visibility and revenue for songwriters. From virtual shows to studio sessions, the partnerships stemming from this agreement will connect the Twitch community in many ways to the music they enjoy.
Twitch will provide new opportunities to music publishers who will be offered an opt-in deal allowing for future collaborations to bring new facets to both the gaming experience and songwriter exposure. These collaborations will create an even more dynamic and expansive environment for people to discover, watch, and interact with songwriters.
NMPA President & CEO David Israelite said, “Both NMPA and Twitch are creator-focused and our respective communities will greatly benefit from this agreement, which respects the rights of songwriters and paves the way for future relationships between our publisher members, songwriters and the service. Through our discussions, Twitch has shown a commitment to valuing musicians and to creating new ways to connect them with fans in this burgeoning and exciting space.”
Twitch Head of Music Tracy Chan added, “We are pleased to reach this agreement with the NMPA and excited about our shared commitment to empowering songwriters and other creators to share their work and passions while connecting with audiences. That's what Twitch is all about, and we know that great music starts with a great song. We look forward to innovative collaborations that further unlock the incredible potential of our service and our community for music publishers and their songwriter partners."
Additionally, Twitch has created a new process that participating music rights holders can opt into to report certain uses of their music, to address when creators inadvertently or incidentally use music in their streams.
About Twitch: Launched in 2011, Twitch is an interactive livestreaming service and global community that comes together every day to create unique, live, and unpredictable experiences from the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
About NMPA: Founded in 1917, the National Music Publishers' Association (NMPA) is the trade association representing all American music publishers and their songwriting partners. The NMPA's mandate is to protect and advance the interests of music publishers and songwriters in matters relating to the domestic and global protection of music copyrights. Learn more at nmpa.org.