NMPA and RIAA Chiefs: Music Creators and Fans Deserve Better From Twitter (Guest Op-Ed) | Billboard
"Last year music creators sent more than 2 million notices to Twitter of unlicensed and infringing appearances of copyrighted music on the platform."
Twitter is always thinking of new ways to communicate and connect. The most recent example came just last month when its CEO Jack Dorsey testified before Congress and probably was the first witness ever to share his opening statement as a 19-entry thread.
But in one important respect Twitter remains "old school" and stubbornly refuses to use even the most basic tools when it comes to combating piracy or helping music creators prevent theft of their works on its platform. Unfortunately, the company’s efforts to innovate only seem to go so far.
Twitter may not have started out as a company that leverages and relies on music, but it’s definitely grown into one. Today, the platform aggressively uses music to draw in users and promotes itself as a place where fans can connect directly and immediately with the stars they love. After Barack Obama, the next three most-followed accounts on Twitter are all recording artists and songwriters. Stars like Bruno Mars, Taylor Swift, Dionne Warwick, Arianna Grande, Lady Gaga, and Rihanna are among the most followed and engaged with on the platform.