According to an announcement published today (June 16), the partnership “aims to facilitate music licensing and compliance within the global app marketplace”.
Songclip claims to be the world’s only patented music clip company.
The deal with the NMPA comes just three days after Songclip announced a multi-year global strategic partnership with Universal Music Group.
During the NMPA’s Annual Meeting at New York’s Lincoln Center this week, NMPA President & CEO David Israelite outlined the NMPA’s app initiative to cease and desist applications who provide unlicensed music to their users and an enforcement plan of action to combat music infringement within the global app marketplace.
Israelite also announced that Songclip will be a strategic partner of NMPA to facilitate licensing across the app marketplace.
Songclip works in partnership with the major labels, publishers and more than 7,500 independent licensing entities to provide a licensing solution for licensing and integrating music “as a feature” within consumer applications.
The startup says that its Songclip API integrates into any app, manages and facilitates search, catalog & compliance, licensing, royalty payments and reporting.
UMG and the NMPA’s respective partnerships with Songclip marks the startup’s latest major label deal, after signing a strategic global partnership with Warner Music Group in June 2021.
“WE ARE EXCITED TO PARTNER WITH SONGCLIP IN OUR EFFORT TO ENSURE APPLICATIONS USE MUSIC LEGALLY AND RESPONSIBLY.”
DAVID ISRAELITE, NMPA
NMPA President and CEO, David Israelite, said: “We are excited to partner with Songclip in our effort to ensure applications use music legally and responsibly.
“WE BUILT SONGCLIP SPECIFICALLY TO ALLOW FOR EASY AND ACCOUNTABLE PARTNERSHIP BETWEEN APPS AND THE MUSIC INDUSTRY.”
JOHN VANSUCHTELEN, SONGCLIP
John vanSuchtelen, Co-CEO and Co-Founder of Songclip, added: “Apps want music. Artists want to get paid for their work. It’s simple in concept but can be costly, time-intensive and complex for both sides to accomplish.
“We built Songclip specifically to allow for easy and accountable partnership between apps and the music industry.
“THE CREATOR ECONOMY HAS PROVEN USERS WANT MUSIC AS A FEATURE INSIDE OF THEIR FAVORITE APPS.”
ANDY BLACKER, SONGCLIP
Andy Blacker, Co-CEO and Co-Founder of Songclip said: “The creator economy has proven users want music as a feature inside of their favorite apps.
“Dating, gaming, social and communication apps realize the importance of music as a key driver for consumer lifetime value, and Songclip provides the easiest way to provide fully licensed music clips as a feature.”